Barry Feig's Center for Product Success Barry Feig's Center for Product Success

 
Center for Product Success About Barry Feig New Product Development Barry Feig's Products Barry Feig's Partners Contact Barry Feig

We're with you every step of the way in a proven program that leads to product success.

 

We can develop successful consumer driven products or winning strategic positionings in as little as three weeks. 

If you desire a breakthrough new product, winning positioning strategy or strategic plan, we can put you right on target with your goals, no matter what your time.

 
What we do

NEW PRODUCT CONCEPTS AND LINE EXTENSION OPPORTUNITIES

We explore opportunities for your product within your specific category and across categories. We develop a unique point of difference that sets your product apart, either emotionally or physically, from every other existing product. And we find it.

POSITIONING NEW AND EXISTING PRODUCTS / REVITALIZING YOUR BRAND

Every product should function as an on-the shelf self-salesman with an instantly recognizable personality and point of superiority. We help you find this key positioning -- your preemptive marketplace footprint. We identify key product/concepts benefits that determine consumer preference; we determine key product positionings for advertising and compare your product positionings with that of your competitors.

NAMING NEW PRODUCTS 

A good name can make or break a product. We'll keep working until your product name is perfect...and we'll work with your legal department to make sure it clears all searches. Click here to see Examples of names we've developed

LEARNING THE HOT BUTTONS THAT DRIVE YOUR MARKET SO YOU CAN BUILD ON THEM

We find out how your product "turns on" the ultimate buyer so you can build on it. And, we show you how you can capitalize on these vital hot buttons to create a "take-no-prisoners" product or positioning. We recommend specific areas you should pursue -- and those you should stay away from. 

DEFINING AND LEVERAGING YOUR MOST IMPORTANT ASSETS

We help you understand and leverage the most outstanding assets of your brands. We then recommend specific areas and assets that should be capitalized on. We also tell you what areas are weak and how to improve them.

IN-HOUSE SEMINARS

We give motivating seminars on NPD, Marketing Strategy and ideation internationally.. Check the home page for some examples.

Contact us now to setup a free consultation.. You could be on your way to a new product today with one simple phone call or e-mail. What have you got to lose?


EVALUATING AND REFINING EXISTING PRODUCTS AND CONCEPTS (DISASTER CHECKS)

Our input can be the deciding factor when determining which product(s) to send to market and which to study further. 

Click Here to see sample concept boards  

OPPORTUNITY ASSESSMENT

We evaluate your new product or marketing program for market viability and success potential.

 

 

 

 

 

 

 

 

 

 

 

 

Contact Us

Call us with any questions!
505-231-1529
Or click here
to e-mail us now