How to develop new products. 
We Wrote The Books On Successful Product Development and Brand Positioning.

 

Published by McGraw-Hill, allows the reader to tap into
breakthrough techniques to conceive, develop and market
successful products -- or to revitalize existing ones.

 

 

 

Published by Amacom (the publishing arm of the American Management Association) tells how to create and build business opportunities by appealing to consumers' hearts as well as their heads. Recently translated into German and Chinese.

 

 

Magazines

Barry Feig, an expert on product and service marketing, has authored more than fifty articles for major magazines around the world such as Advertising Age, Executive Female, American Demographics, Marketing and Sales Management, and Store Brands magazines, and Frozen Food Age.