Barry Feig's Center for Product Success

We're with you every step of the way in a proven program that leads to product success.

We've helped some of the largest companies in the world achieve amazing results.

When Colgate-Palmolive wanted
a new toothpaste opportunity,
we discovered kids and their moms.

There's such a thing as being "too close" to your own products. That's why Colgate-Palmolive asked us to investigate, ideate and source new product opportunities in the oral care area.

We discovered kids. And their moms. We recognized that mom would only accept a toothpaste with a flavor she deemed acceptable. We also learned that most households used more than one brand of toothpaste on a regular basis. That's why we knew this would be an incremental sales opportunity. While other companies had failed with their attempts at a kids toothpaste, ours was accepted worldwide -- and is a major growth area for Colgate.

Five new OTC, oral and professional products came directly from this assignment.