Barry Feig's Center for Product Success

We're with you every step of the way in a proven program that leads to product success.

We've helped some of the largest companies in the world achieve amazing results.

When Arm & Hammer's
Dryer Sheets disappointed
in test market, they wanted to
know how they should fix it,
and if they should bother.

Arm & Hammer's test marketing of their fabric softener sheet was unsuccessful, particularly when they went head-to-head against a certain major competitor.

Management wanted to know

if there was a market for an Arm & Hammer product
how to best position the product in the marketplace
how to best counter the huge advertising expenditures of their competitors

We recommended that Arm & Hammer preempt the strength positioning. Strength that, by virtue of being Arm & Hammer, only they could provide.

We also recommended that they change their positioning to more closely reflect the Arm & Hammer heritage.

The result -- a very successful roll out, with sales exceeding expectations.