Barry Feig's Center for Product Success Barry Feig's Center for Product Success

 
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We're with you every step of the way in a proven program that leads to product success.

We've helped some of the largest companies in the world achieve amazing results. 

 

3M Logo

3M had a great new home improvement product but consumers didn't understand it or want it -- until we found their hot buttons.

3M had a hot new product prototype -- or so they thought. But in one research study after another, the product performed poorly. Should they jettison the product or continue trying to refine it?

They called us to evaluate the product and make it understandable to consumers. They wanted concepts boards that would make the product meaningful, understandable and motivating to consumers.

Using these boards, we explored and refined a combination of (1) positioning and product appeals and (2) consumer motivations for ultimately buying the product.

The result: Once we determined the right consumer hot buttons through our uniquely designed boards, we found that product was extremely viable. We created a comprehensive and immediately actionable market program for 3M. The product launch was a success.

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