When Ralston-Purina wanted an inventory of mouth watering dog foods, we found the key to consumer excitement.

Lack of brand loyalty is a major fact of life in the dog food industry.

That's why Ralston wanted a variety of dog foods with appetite appeal that they could introduce at various times over the next several years. Ten winners were produced -- including Kibbles & Chunks and Lucky Dog.

It was discovered that there are a great many emotions that go into the feeding of the family dog -- boredom being one of them.

That's why all concepts had a variety of shapes and textures that were prominently displayed on the package.

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