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The New Product Workshop

The New Products Workshop, Hands on Tools for Developing Winners

Ninety percent of all new products fail -- the success rate is not much better for MBAs than for the novice who doesn't know how steep the odds are. But here's the help you need.

The New Products Workshop is filled with the "how-to" and "why" of successful new product development as well as case histories showing both successes and failures.

Packaged with scores of new-product-launch histories, checklists and charts, The New Products Workshop explains each essential step in development, including:

  • Generating workable product ideas
  • Assessing market success potential
  • Testing the waters before committing a major investment
  • Giving products winning names
  • Introducing products into a receptive marketplace

    For More Information Contact:
    Barry Feig:
    Telephone 800-707-0739
    Santa Fe, NM 8750