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The New Products Workshop, Hands on Tools for Developing Winners |
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Ninety percent of all new products fail -- the success
rate is not much better for MBAs than for the novice who doesn't know
how steep the odds are. But here's the help you need.
The New Products Workshop is filled with the "how-to" and "why" of successful new product development as well as case histories showing both successes and failures. Packaged with scores of new-product-launch histories, checklists and charts, The New Products Workshop explains each essential step in development, including:
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